The President of India 'Droupadi Murmu' launched the 'Ayushman Bhav' campaign on September 13, 2023, at a ceremony that is expected to transform healthcare accessibility and inclusivity throughout the nation. To achieve Universal Health Coverage (UHC) and guarantee access to healthcare for all, this enormous project represents a big step forward.
Initiative Ayushman Bhav
The Ministry of Health and Family Welfare of the Government of India launched the "Ayushman Bhav" program, a comprehensive national healthcare project that aspires to offer saturation coverage of healthcare services, reaching every village and town in the nation. This innovative project represents a paradigm shift in healthcare services and builds on the Ayushman Bharat program's success.
Key Objectives
The main goal of the "Ayushman Bhav" movement is to offer every person adequate healthcare coverage, regardless of where they live. This will ensure that no one is left behind.
Collaboration: This initiative is a joint effort by the Department of Health, other government agencies, and regional elected authorities in both urban and rural areas. It is being led by Gram Panchayats. It represents an approach that considers the entire country and society.
The campaign consists of three essential components:
Ayushman Apke Dwar 3.0: This program intends to give Ayushman cards to the remaining qualified beneficiaries enrolled in the PM-JAY program, ensuring that more people have access to critical healthcare services.
Ayushman Melas at Community Health Centers (CHCs) and Health and Wellness Centers (HWCs): The establishment of ABHA IDs (Health IDs) and the issue of Ayushman Bharat Cards would be made easier by these melas at Ayushman Bharat-HWCs and CHCs. Additionally, they will provide early diagnosis, thorough primary healthcare, teleconsultations with experts, and suitable referrals.
The distribution of Ayushman cards, the creation of ABHA IDs, and the promotion of important health programs and disease conditions, such as non-communicable diseases, tuberculosis (Nikshay Mitra), sickle cell disease, blood donation drives, and organ donation drives—all take place at Ayushman Sabhas, which are held in every village and Panchayat.
Vision and Recognition
The goal of the Ayushman Bhav campaign is to establish "Healthy Villages" and "Healthy Gram Panchayats," building the groundwork for the nation to achieve Universal Health Coverage. The coveted title of "Ayushman Gram Panchayat" or "Ayushman Urban Ward" will be awarded to panchayats who effectively implement the health programmes, signifying their commitment to providing fair healthcare.
Event for the Interactive Inauguration
Prominent individuals, including Union Health Minister Dr. Mansukh Mandaviya, Union Ministers of State for Health and Family Welfare, and other dignitaries, attended the inaugural ceremony. The occasion highlighted the value of the Ayushman Bhav movement for all states and Union Territories, emphasizing the synergistic relationship between cleanliness and health.
Frequently Asked Questions (FAQs)
1. What is the Ayushman Bhav campaign?
The Ayushman Bhav campaign is a comprehensive nationwide healthcare initiative that aims to provide saturation coverage of healthcare services, reaching every village and town in India. It builds upon the success of the Ayushman Bharat program and signifies a paradigm shift in healthcare services.
2. When was the Ayushman Bhav campaign inaugurated?
The Ayushman Bhav campaign was inaugurated on September 13, 2023, through a virtual event.
3. What are the key components of the Ayushman Bhav campaign?
The Ayushman Bhav campaign comprises three key components: Ayushman Apke Dwar 3.0, Ayushman Melas at Health and Wellness Centres (HWCs) and Community Health Centres (CHCs), and Ayushman Sabhas in every village and Panchayat.
4. What is the vision of the Ayushman Bhav campaign?
The Ayushman Bhav campaign aims to create 'Healthy Villages' and 'Healthy Gram Panchayats' as part of its vision, laying the foundation for achieving Universal Health Coverage in India.
5. How can Panchayats earn recognition under the Ayushman Bhav campaign?
Panchayats that successfully saturate the health schemes will earn the prestigious title of 'Ayushman Gram Panchayat' or 'Ayushman Urban Ward,' symbolizing their dedication to equitable healthcare provision.
The Ayushman Bhav campaign represents a transformative step towards ensuring healthcare access for all in India, embodying the nation's commitment to a healthier future.
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