High Protein Mango Kulfi by Amul

High Protein Mango Kulfi by Amul

Watchdoq April 29, 2025
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Amul’s new high-protein mango kulfi, launched in Kolkata, packs 10g protein and 57 calories. Lactose-free and probiotic-rich, it’s a game-changer for India’s fitness goals.

I couldn’t stop smiling when I heard about Amul’s latest creation—a mango kulfi that’s not just a guilty pleasure but a protein-packed powerhouse. Launched on April 25, 2025, at a dazzling event in Kolkata’s ITC Sonar, this high-protein kulfi is a love letter to India’s health-conscious foodies. As someone who’s struggled to balance nutrition and taste (your healthcare queries), I’m thrilled. With 10g of protein, just 57 calories, and a price tag of ₹40 for a 60g pack, Amul is rewriting the dessert game (DeshGujarat, April 27, 2025). It’s low-fat, lactose-free, prebiotic, and loaded with 100 million CFU probiotics—no added sugar, just pure goodness (The Hindu BusinessLine, April 27, 2025). Here’s why this kulfi is sparking a protein revolution and what it means for you.

Imagine savoring a creamy mango kulfi on a scorching summer day, knowing it’s boosting your muscles and gut health. That’s Amul’s magic. Jayen Mehta, Amul’s Managing Director, calls it a “game-changer for the masses,” and he’s not exaggerating (FoodTechBiz, April 26, 2025). Launched with the Kolkata Knight Riders during IPL 2025, this kulfi is part of Amul’s mission to ensure every Indian gets 1g of protein per kg of body weight daily (Agro & Food Processing, April 28, 2025). With India facing a protein deficiency—60% of adults consume less than the recommended 0.8g/kg (The Hindu, January 15, 2025)—this kulfi is a delicious solution.

What makes it special? It’s crafted for everyone. Lactose-free for those with dairy sensitivities, prebiotic and probiotic-rich for gut health, and low-calorie for fitness buffs (DeshGujarat, April 27, 2025). At 57 calories, it’s a guilt-free treat compared to traditional kulfis, which can hit 200 calories (Onmanorama, April 28, 2025). Priced at ₹40, it’s affordable, and soon, you’ll find it on Amul’s quick-commerce partners like Blinkit and Zepto (The Hindu BusinessLine, April 27, 2025). I can already picture gym-goers and kids alike grabbing these from local stores.

This kulfi builds on Amul’s high-protein range, launched in 2022 on shop.amul.com. Their portfolio—lactose-free whey protein (25g per 32g sachet), high-protein paneer (25% protein, ₹150/205g), and dahi (25g protein, ₹70/400g)—has won over athletes (FoodTechBiz, April 26, 2025). Amul’s secret? They process 350 lakh liters of milk daily, making them India’s largest cheese producer and a protein powerhouse (DeshGujarat, April 27, 2025). Their products maximize protein-to-calorie ratios, cutting carbs and fats (The Hindu BusinessLine, April 27, 2025).

Mehta’s vision doesn’t stop here. He teased more high-protein goodies—parathas, sandwiches, snacks, ice cream, and coffee—set to hit shelves soon (Agro & Food Processing, April 28, 2025). Social media is buzzing, with fitness enthusiasts like @Kakkarot246 on X calling it “serious protein innovation” (X post by @Kakkarot246, April 28, 2025). Even memes are flying, celebrating this sweet protein fix (X post by @CNNnews18, April 29, 2025). But it’s not just hype—Amul’s kulfi could reshape diets in a country where obesity and diabetes are rising (The Times of India, April 10, 2025).