‘We’ve moved past aesthetics’: why middle-aged women are outnumbering the gym bunnies

Fitness classes, once the preserve of the young and lithe, are big business – and smaller startups are booming as the motivations for working out changeCall it the revenge of the middle-class, middle-aged women.A recent report found that women aged between 40 and 50 are doing more exercise than women half their age. According to a UK study by Vitality, one in four women approaching perimenopausal age are doing exercise almost every day. By contrast, a fifth of those aged between 20 and 29 do anywhere near that. Continue reading...