New Zealand ad campaign to make country ‘best place in the world to have herpes’ wins top prize at Cannes Lions

Retro-style tourism video fronted by a former All Blacks coach won the Cannes Lions grand prix for good awardA public health advertisement that campaigned to make New Zealand “the best place in the world to have herpes” has won a top prize at the Cannes Lions – one of world’s most prestigious advertising awards.The campaign, launched by the New Zealand Herpes Foundation in October last year, attempts to challenge decades of entrenched stigma around genital herpes – a condition that affects up to 80% of New Zealanders at some point in their lives, the foundation said. Continue reading...